I’m Steve Nichols, the author of the Improbable Truth Blog and owner of Boswell Inc., a marketing communications consultancy for entrepreneurs.
I chose to start a business to be the master of my fate and to decide whom I work with and why. I have more than a decade of successful marketing communications experience for many happy clients and a master’s degree in journalism with an emphasis in integrated marketing communications. I’m also a Paul Harris Fellow of Rotary International.
Some of the results I produced for clients include:
- Increased the revenues of a small business by 25 percent year-over-year and increased another’s client acquisition rate by 81 percent in one year.
- Helped a client win projects worth more than $10 million in less than one year.
- Ghostwrote articles and pitched story ideas that appeared in Inc., Forbes, The Business Journals, Marketing Land, CIO, VentureBeat, Huffington Post, KillerStartups, and Medium as well as various industry and trade publications.
- Positioned a small business to generate an estimated $8 million in two years.
This blog consists of my observations about marketing, business, and life for entrepreneurs. Some of the things I write about here may seem improbable, but just remember:
“Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” – Sherlock Holmes